Stuck one of these on my cheek for the tailgate and it stayed put through all four quarters, no water needed at all. Peel-and-stick was way less hassle than the old wet sponge tattoos, and it came off clean that night.
Peeled and stuck these on the kids before the game and they stayed put all four quarters, even with all the jumping around. No water meant zero mess in the car on the way there, which honestly sold me.