Peeled and stuck one on my cheek before the tailgate and it stayed put through the whole game, even with a little rain. No water or cleanup made it so easy to slap on the kids too, and they came right off with a wipe.
Stuck one on my daughter's cheek for the game and it held up through the whole afternoon without curling at the edges. The no-water peel-and-stick part is genuinely handy at a tailgate, though peeling the backing off took me a couple tries the first time.