Custom Printed Pennant Sizes: 5x12 vs 8x18 Explained

Quick answer

Choose the 5x12 pennant for high-volume giveaways, fundraising sales, and small-space displays where a lower unit cost matters most. Choose the 8x18 pennant when you need a larger, more visible statement piece for team banners, event decor, or retail-style displays.

Size and visibility: what changes between 5x12 and 8x18

The 5x12 pennant is roughly half the linear size of the 8x18 model, so it reads as a compact keepsake or hand-held flag. The 8x18 pennant gives your design more surface area, which makes it easier to see from a distance and better suited to hanging on a wall, booth, or fence line.

Neither size includes a pole or hanging hardware in the supplied catalog facts, so plan your display method separately if you need one.

Material and print: what both sizes share

Both pennants are made from top-quality synthetic felt with a sewn-on felt stripe, and both include a one-color print with your choice of design. That means your decision comes down to size, price, and how many you need—not to a difference in base construction.

If your artwork requires more than one color or a custom drawn design, the standard one-color print may not fit. The catalog notes that custom drawn designs should be emailed or called in, so confirm production details before ordering.

Price per piece and order volume

At the catalog prices shown, the 5x12 pennant costs USD 1.29 (compare at USD 2.58) and the 8x18 costs USD 2.70 (compare at USD 5.39). The larger pennant costs more than twice as much per piece, which matters when you are buying for a large group.

For a fundraiser or a full-team giveaway, the lower unit cost of the 5x12 lets you order more pieces within the same budget. For a smaller number of display pieces, the 8x18's larger format may justify the higher price.

When the trade-off favors the smaller pennant

The 5x12 pennant wins when quantity and cost control are the priority. It also suits situations where space is tight, such as desk displays, small goody bags, or a wall of many pennants.

The trade-off is reduced visibility: at half the size, fine details in your one-color design will be harder to read from a distance.

When the trade-off favors the larger pennant

The 8x18 pennant is the better choice when the pennant itself needs to be the focal point—think team banners, event backdrops, or a retail-style display where customers see it from several feet away.

The trade-off is cost and bulk: you pay more per piece, and larger pennants take up more storage and shipping space. If you need hundreds of pieces for a parade or fundraiser, the 8x18 may strain your budget.

Key trade-offs at a glance

• Cost per piece: The 5x12 is listed at USD 1.29 versus USD 2.70 for the 8x18. If your budget is fixed, the smaller pennant lets you order roughly twice as many pieces. Calculate your total quantity first, then compare the total cost for each size.
• Visibility and display impact: The 8x18 offers more surface area for your one-color design, making it easier to read from a distance. The 5x12 works best for close-up or hand-held use. Measure the viewing distance at your event or display before choosing.
• Material and print consistency: Both sizes use synthetic felt with a sewn-on felt stripe and include a one-color print, so you are not sacrificing construction quality by choosing the smaller size. If your design needs multiple colors, contact the store before ordering either size.
• Ordering process: Both pennants let you create and design your own look and skip the art approval process. Custom drawn designs should be emailed or called in. Have your one-color artwork ready before you start the design tool.

Product facts

• Custom Printed 5" x 12" Pennant: Custom Printed 5" x 12" Pennant is made from top-quality synthetic felt with a sewn-on felt stripe and includes a one-color print with your design. The compact size and low unit cost make it a practical choice for bulk giveaways and fundraising sales.

  

• Custom Printed 8" x 18" Pennant: Custom Printed 8" x 18" Pennant uses the same synthetic felt and sewn-on felt stripe construction, with a one-color print included. You get the same base materials in a larger format, so the decision is mainly about visibility versus price.

  

Which size fits your needs?

Best for

• Fundraisers and school events that need many low-cost giveaways
• Team handouts where each player receives a personal keepsake
• Small-space displays or goody bags

Not for

• Large-format banners meant to be seen from across a field
• Displays where a single pennant must carry the visual impact
• Buyers who need multi-color printing without confirming options first