Slapped one on my cheek before the game and it stayed put through all four quarters, even with sweat. The water application really is as quick and mess-free as it sounds, and cleanup was just a warm washcloth.
Stella X.★★★★☆
Bought these for my kid's soccer team and the orange paw print showed up bright against everyone's cheeks. They went on with just a splash of water like the description says, though a couple started peeling by the end of the day.
Abigail K.★★★☆☆
The tattoos went on fine with a splash of water and stayed put through the whole game, but a couple of them started peeling at the edges by the second half. Decent for a quick game-day look, just don't expect them to last past the day.